New World Screwworm (NWS) has been confirmed in U.S. livestock for the first time in decades, and the headlines are moving faster than the facts. The most concerning part of this issue has little to do with the parasite itself. The pest is serious, the animal health risk is real, and the economic stakes are […]
Category: Reputation
CEOs & CISOs Need a Crisis Communications Plan
Cybersecurity readiness is no longer just an IT function. It’s a leadership function. When a cyber incident happens, an organization is judged by more than how quickly it contains the threat. Employees want clarity. Customers want candor. Regulators want timely information. Reporters look for gaps. Investors, partners and board members watch for signs of control. […]
Why BEAD Success Depends on Building Trust
The Broadband Equity, Access, and Deployment program (BEAD) represents a historic investment in rural broadband. The $42.45 billion federal grant program is designed to expand high-speed internet access in unserved and underserved communities across the country. But BEAD success will not be measured by construction alone. It will be measured by whether people subscribe once […]
Love Your Mother
Earth Day storytelling used to be easy. Companies made commitments, built campaigns and reported progress in ways that aligned environmental goals with business strategy. Sustainability was not just operational, it was reputational. Done well, it built trust, strengthened brands and signaled long-term thinking to customers, employees and investors. That alignment has broken. The broader context […]
Hemp’s Healthcare Breakthrough Meets a November Cliff
The hemp industry may be entering healthcare pathways at the exact moment its regulatory runway narrows. Beginning April 1, 2026, the Center for Medicare and Medicaid Services (CMS) formally opened a new hemp-related pathway through the Substance Access Beneficiary Engagement Incentive (BEI) for participating Accountable Care Organizations (ACO) REACH and Enhancing Oncology Model (EOM) organizations. For hemp growers, processors and CBD brands, this […]