When a serious incident occurs, most organizations assume they will have time to figure out how they should communicate. In reality, the first hours of a crisis are often chaotic. Information is incomplete. Decisions must be made quickly. Stakeholders begin forming opinions before leadership teams fully understand the implications of what has happened. Those early […]
Category: Brand
Raising a Glass to Great People, Beef & Wine
As we say goodbye to the National Western Stock Show this year, we reflect on one of our all-around favorite events within the weeks of entertainment and ag education, the 4th Annual Stockyards Beef Festival. The evening was a celebration of everything we love about agriculture—premium beef, exceptional wine, and the community that brings it […]
Corkboard Co-Founders Join NAMA Rocky Mountain Chapter Board
Margaret Fogarty and Leigh Picchetti, co-founders of Corkboard Communications, have been appointed to the board of directors of the National Agri-Marketing Association (NAMA) Rocky Mountain Chapter, which includes Colorado, Montana, New Mexico and Wyoming, serving as Second Vice President and Treasurer respectively. Picchetti and Fogarty bring extensive experience in agricultural marketing, communications and reputation management to their new board roles. They have guided strategic communications initiatives for global agricultural leaders, national networks […]
A Year of Momentum: Corkboard’s 2025 Milestones
This year marked a pivotal chapter for Corkboard Communications, one defined by building momentum, creating connections and defining the work we set out to do. We built Corkboard on a foundation of more than 50 years of combined experience across communications, brand strategy, digital innovation and creative excellence. Our mission has remained clear from the start—help organizations navigate complexity with clarity and confidence. The response from clients, collaborators and advisors has […]
Colorado Startup Week 2025: Marketing & the AI Edge
Last week, Colorado Startup Week 2025 brought together founders, investors and innovators to explore what’s next in building and scaling businesses. While artificial intelligence (AI) was a headline topic, broader themes around marketing strategy also stood out. Here are the key takeaways, reinforcing many best practices we use when helping our clients define their brand […]
Before You Tell Me to Get Off Your Lawn, Hear Me Out on AI
In 1995, I called my Uncle Eddie from my dorm room phone in Currier Hall at the University of Iowa. It was a corded wall phone, the kind that lets you pace a few feet before the cord snaps taut. I had just started building my first website for a freshman class project, it was […]
The Engagement That Proved Authenticity Can Be Staged
Pop superstar Taylor Swift has built her brand on absolute control with careful rollouts, coded Easter eggs and calculated aesthetics.
Reputation Challenges in Agribusiness
At Corkboard Communications, we’ve worked in agriculture long enough to see the story shift. What was once a quietly respected industry is now in the spotlight, facing more scrutiny and pressure than ever before. Today, farmers and agribusinesses aren’t just asked how they feed the world. They’re asked how they affect the planet, the climate […]
Welcome to Corkboard Communications
Corkboard Communications is a modern consultancy built to help organizations communicate clearly, connect authentically and build lasting trust. We design communications ecosystems that work…