The Corkboard
Welcome to The Corkboard, where ideas stick and conversations start.
This is where we examine the systems behind effective marketing and communications. You’ll find practical insight on brand positioning, growth strategy, executive messaging, product launches, earned media, reputation management and organizational change—grounded in real-world experience.
Join us to explore what’s behind modern marketing and communications.
Public Relations, Reputation New World Screwworm (NWS) has been confirmed in U.S. livestock for the first time in decades, and the headlines are moving faster than the facts. The most concerning part of
Reputation, Brand, Digital Cybersecurity readiness is no longer just an IT function. It’s a leadership function. When a cyber incident happens, an organization is judged by more than how quickly it contains the
Brand, Public Relations, Reputation The Broadband Equity, Access, and Deployment program (BEAD) represents a historic investment in rural broadband. The $42.45 billion federal grant program is designed to expand high-speed internet access in unserved
Public Relations, Brand, Reputation Earth Day storytelling used to be easy. Companies made commitments, built campaigns and reported progress in ways that aligned environmental goals with business strategy. Sustainability was not just operational, it
Public Relations, Reputation The hemp industry may be entering healthcare pathways at the exact moment its regulatory runway narrows. Beginning April 1, 2026, the Center for Medicare and Medicaid Services (CMS) formally opened
Public Relations, Brand When a serious incident occurs, most organizations assume they will have time to figure out how they should communicate. In reality, the first hours of a crisis are often chaotic.
Brand As we say goodbye to the National Western Stock Show this year, we reflect on one of our all-around favorite events within the weeks of entertainment and ag education, the
Brand, AI, Creative, Digital, Public Relations Margaret Fogarty and Leigh Picchetti, co-founders of Corkboard Communications, have been appointed to the board of directors of the National Agri-Marketing Association (NAMA) Rocky Mountain Chapter, which includes Colorado, Montana, New Mexico and Wyoming, serving as Second Vice President
Brand, AI, Creative, Digital, Public Relations This year marked a pivotal chapter for Corkboard Communications, one defined by building momentum, creating connections and defining the work we set out to do. We built Corkboard on a foundation of more than 50 years of combined
Creative, AI, Digital Imagine our surprise, as we were putting the finishing touches on this post when we stumbled upon the news that Merriam-Webster named slop its Word of the Year. The timing felt almost too perfect. The dictionary defines slop,
