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The Corkboard

Welcome to The Corkboard, where ideas stick and conversations start.

This is where we examine the systems behind effective marketing and  communications. You’ll find practical insight on brand positioning, growth strategy, executive messaging, product launches, earned media, reputation management and organizational change—grounded in real-world experience.

Join us to explore what’s behind modern marketing and communications.

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Avoiding AI’s Slippery Slope to Slop

Imagine our surprise, as we were putting the finishing touches on this post when we stumbled upon the news that Merriam-Webster named slop its Word of the Year. The timing felt almost too perfect.  The dictionary defines slop,

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Colorado Startup Week 2025: Marketing & the AI Edge

Last week, Colorado Startup Week 2025 brought together founders, investors and innovators to explore what’s next in building and scaling businesses. While artificial intelligence (AI) was a headline topic, broader

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Before You Tell Me to Get Off Your Lawn, Hear Me Out on AI

In 1995, I called my Uncle Eddie from my dorm room phone in Currier Hall at the University of Iowa. It was a corded wall phone, the kind that lets

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The Engagement That Proved Authenticity Can Be Staged

Pop superstar Taylor Swift has built her brand on absolute control with careful rollouts, coded Easter eggs and calculated aesthetics.

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Reputation Challenges in Agribusiness

At Corkboard Communications, we’ve worked in agriculture long enough to see the story shift. What was once a quietly respected industry is now in the spotlight, facing more scrutiny and

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Writing with AI, Ethically

Artificial intelligence (AI) is quickly becoming a staple in the modern workplace—and writing is no exception. From drafting emails and press releases to generating website copy and marketing content…

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The Reputation Piggy Bank

In a world where attention is fleeting and opinions spread fast, your brand’s reputation is one of your most valuable assets. It’s not just about what you do…

Pushpin Brand, Creative, Digital, Public Relations

Welcome to Corkboard Communications

Corkboard Communications is a modern consultancy built to help organizations communicate clearly, connect authentically and build lasting trust. We design communications ecosystems that work…

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