Artificial intelligence (AI) is quickly becoming a staple in the modern workplace—and writing is no exception. From drafting emails and press releases to generating website copy and marketing content, AI tools are reshaping how businesses communicate.
This shift brings incredible potential for efficiency and scale, but it also raises an important question:
Just because we can use AI to write, how do we ensure we’re using it responsibly?
At Corkboard Communications, we help organizations strike that balance—leveraging AI without losing the nuance, ethics or strategy that human-centered communication requires.
📈 The Rise of AI in Business Writing
AI has entered the chat:
- Gartner predicts that in 2025, AI will be a top investment priority for over 60% of companies.
- McKinsey estimates that up to 30% of business writing tasks could be automated by 2030.
- Already, 45% of organizations use AI tools to support content creation.
Clearly, AI is transforming how teams write, but in the immortal words of the great French writer, Voltaire—with great power comes great responsibility.
🤖 What Are the Ethical Risks?
As more businesses turn to AI, it’s critical to think beyond productivity. Ethical concerns come into play. Here are a few to watch:
- Transparency
If AI helped write it, say so. Whether it’s a press release or internal communication, disclosure builds trust. - Accuracy
AI can be convincing, but not always correct. Human review is essential to fact-check and catch misinformation. - Bias
AI learns from data, and data isn’t always neutral. Using diverse and representative sources is key to avoiding unintended harm. - Originality
AI-generated content can echo existing writing too closely. Always check for unintentional plagiarism. - Privacy & Security
If you’re feeding sensitive info into AI tools, be sure you’re not compromising your company or clients.
✅ So What Does Responsible Use Look Like?
Here are a few best practices we recommend to our clients:
- Keep humans in the loop
Use AI as a starting point, not a final draft. Human oversight ensures clarity, tone and accuracy. - Be transparent
Let stakeholders know when AI is used. It’s not just ethical; it builds credibility. - Audit your tools
Regularly review the performance and impact of your AI tools. Are they helping? Are they fair? Are they secure? - Train your team
Make sure everyone—from marketers to leadership—understands both the potential and the pitfalls of using AI for writing.
🔮 Looking Ahead
AI isn’t replacing human communicators, but it is absolutely changing the game. With the right guardrails in place, it can help businesses write faster, reach further and work smarter. But it takes intentional strategy to use these tools well.
At Corkboard Communications, we stay ahead of the curve so you don’t have to. Whether you’re experimenting with AI writing tools or building AI into your content workflows, we can help you do it ethically, efficiently and effectively.
Let’s Talk Strategy
Want to explore how AI could support your communications team?
Reach out. We’d love to help you build a content approach that’s smart, scalable and human at the core.